Pagunsan, Sinforoso R.

The Law and advertising / Sinforoso R. Pagunsan - Revised Edition. - Quezon City, Philippines : C & E Publishing Inc., c2010 - ix, 205 pages ; 22 cm.

Includes bibliographical references and index.

CHAPTER 1. Constitutional issues -- 2. Sources of obligations -- 3. Intellectual property laws -- 4. The consumer act of the Philippines -- 5. Code of ethics for advertising.

This book utilizes an interdisciplinary approach. The focus is on laws and legal precepts that are useful in adversiting.

9789715849678


ADVERTISING -- LAW AND LEGISLATION -- PHILIPPINES

KPM 982.4 .P34 2010