TY  - BOOK
AU  - Hassanien, Ahmed
AU  - Dale, Crispin;Clarke, Alan
TI  - Hospitality business development
SN  - 9781856176095
AV  - TX 911 .H37 2010 
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier Science
KW  - HOSPITALITY INDUSTRY -- MANAGEMENT
N1  - Includes bibliographical references and index; Chapter 1. Introduction to hospitality business development -- Chapter 2. Scope of the hospitality industry -- Chapter 3. The hospitality environment -- Chapter 4. Hospitality business positioning -- Chapter 5. Developing customer-centred hospitality businesses -- Chapter 6. Hospitality business planning and feasibility -- Chapter 7. Hospitality business development routes and directions -- Chapter 8. Hospitality business development methods -- Chapter 9. New product development (NPD) -- Chapter 10. Hospitality property renovation -- Chapter 11. Conclusions
ER  -