TY  - BOOK
AU  - McVety, Paul J.
AU  - Ware, Bradley J.;Ware, Claudette Levesque
TI  - Fundamentals of menu planning
SN  - 9780470072677
AV  - TX 911.3.M45 .M38 2009 
PY  - 2009///
CY  - New Jersey
PB  - John Wiley & Son, Inc.
KW  - MENUS
N1  - Includes index; Part 1. Evolution of the menu: New trends in the foodservice industry; Market survey; Nutrition and menu planning; Foodservice menus -- Part 2. Financial aspects of menu planning: Yield test; Standard recipes; Recipe costing -- Part 3. Writing, designing, and merchandising the menu: Characteristics of a menu; Sales history; Merchandising the menu; Foodservice equipment analysis
N2  - [This book] presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design
ER  -