Cruz, Zenaida Lansangan <br/><br/>
Principles and ethics of tour guiding / 
Zenaida Lansangan-Cruz 
 - UPDATED EDITION. 
 - Quezon City, Philippines :  Rex Book Store,  c2008 
 - vii, 164 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter I : The meaning and classification of tour guide -- Chapter II : The History of tour guiding -- Chapter III : The Traveler -- Chapter IV : Various roles of the tour guides -- Chapter V : The Importance of education in guiding -- Chapter VI : Qualities of an ideal tour guide -- Chapter VII : Speaking skills of tour guides -- Chapter VIII : Conducting tours -- Chapter IX : The Guiding business -- Chapter X : Professional ethics in guiding -- Chapter XI : Guiding travelers with disabilities -- Chapter XII : Major trends in the twenty-first century. 
<br/><br/> The main purpose of the new edition of principles and ethics of tour guiding is to equip students with a comprehensive knowledge about techniques and best practices in guiding and escorting travelers locally and abroad. 
<br/><br/><label>ISBN: </label>9789712351006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURIST TRADE
<br/><br/><label>LC Class. No.: </label>G 155.A1 .C78 2008