Young, Felina C. <br/><br/>
Principles of marketing / 
Felina C. Young and Cristobal M. Pagoso 
 - First Edition. 
 - Manila, Philippines :  Rex Book Store,  c2008 
 - ix, 433 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan. 
<br/><br/> The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity. 
<br/><br/><label>ISBN: </label>9789712350634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .Y66 2008