TY  - BOOK
AU  - McCabe, Scott
TI  - Marketing communications in tourism and hospitality: concepts, strategies and cases 
SN  - 9780750682770
AV  - TX 911.3.M3 .M33 2009  
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier Science
KW  - HOSPITALITY INDUSTRY -- MARKETING
N1  - Includes index; Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
ER  -