TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.;Best, Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 71106685
AV  - HF 5415.33 .H39 2007 
PY  - 2007///
CY  - Boston, Massachusetts
PB  - McGraw Hill Education
KW  - CONSUMER BEHAVIOR
N1  - Includes index; Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior
ER  -