TY  - BOOK
AU  - Cooper, Donald R.
TI  - Marketing research
SN  - 9780071115711
AV  - HF 5415 .S35 2006 
PY  - 2006///
CY  - New York
PB  - McGraw Hill Education
N2  - Takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. The first part of this book presents the overview, while parts 2, 3, and 4 provide the details on methodologies and techniques
ER  -