TY - BOOK AU - Benitez, Judy May S. AU - Grabol, Trisha Marisse S. AU - Ignacio, Ashley Edlyn V. AU - Piano, Janine G. AU - Talas, Florence Jil F. TI - The Effectiveness of integration of artificial intelligence (AI) in the operation of selected credit card companies in the Philippines AV - UGT CBA BSBA-FM .B465 2024 PY - 2024/// CY - Manila PB - National University KW - ARTIFICIAL INTELLIGENCE N1 - Includes bibliographical references; Chapter 1. The problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Design and Methodology -- Chapter 4. Presentation, Analysis and Interpretation -- Chapter 5. Summary of Findings, Conclusions and Recommendation -- References N2 - This study aims to assess the effectiveness of integrating artificial intelligence (AI) within the operational frameworks of specific credit card firms in the Philippines, focusing on UnionBank of the Philippines, Bank of the Philippine Islands (BPI), and Banco De Oro Unibank (BDO) ER -