TY  - BOOK
AU  - Lewis, Len
TI  - The Trader Joe's adventure: turning a unique approach to business into a retail and cultural phenomenon 
SN  - 1419500139
AV  - HD 9321.9 .T73 2005 
PY  - 2005///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - GROCERY TRADE -- UNITED STATES -- HISTORY
N1  - Includes bibliographical references and index; Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful
N2  - In The Trader Joe's adventure : turning a unique approach to business into a retail and cultural phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain
ER  -