Lewis, Len <br/><br/>
The Trader Joe's adventure :  turning a unique approach to business into a retail and cultural phenomenon / 
Len Lewis. 
 - Chicago :  Dearborn Trade Publishing,  c2005 
 - xi, 215 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Dare to be different -- Maintain a consistent philosophy -- Cut out the middleman -- Make it fun -- Know your target customer -- Always deliver value -- Uncover the right location -- Constantly innovate -- Foster a loyal workforce -- Outsmart the competition -- Don't be too boastful. 
<br/><br/> In The Trader Joe's adventure : turning a unique approach to business into a retail and cultural phenomenon, author Len Lewis tells the incredible story of this famously tight-lipped chain. 
<br/><br/><label>ISBN: </label>1419500139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GROCERY TRADE -- UNITED STATES -- HISTORY
<br/><br/><label>LC Class. No.: </label>HD 9321.9 .T73 2005