TY  - BOOK
AU  - de Bono, Edward
TI  - Sur / petition: creating value monopolies when everyone else is merely sompeting 
SN  - 9780006379287
AV  - HD 53 .D43 1993 
PY  - 1993///
CY  - London, United Kingdom
PB  - Harper & Row Publishers, Inc.
KW  - COMPETITION
N1  - Includes index; What is wrong with the fundamentals? -- Recent fashions in business thinking -- Complacency -- The Four wheels of human thinking -- Concepts and information -- Words, traps, and dangers -- The Three stages of business -- Integrated values -- Values and valufacture -- Value notation -- Serious creativity -- Concept design -- Concept R&D -- Summary
N2  - In this book I wish to show that the notion of competition is a dangerous and seductive trap that limits and restricts business thinking. Anyone involved in running a business needs to move beyond competition to sur/petition
ER  -