TY  - BOOK
AU  - Abantao, Baniline Jone V.
TI  - Marketing management
SN  - 9786210450378
AV  - HF 5413.13 .A23 2024 
PY  - 2024///
CY  - Quezon City, Philippines
PB  - Rex Book Store
KW  - MARKETING -- MANAGEMENT
N1  - Includes bibliographical references and index; Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations
N2  - This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing
ER  -