Abantao, Baniline Jone V. <br/><br/>
Marketing management / 
Baniline Jone V. Abantao 
 - First Edition. 
 - Quezon City, Philippines :  Rex Book Store,  c2024 
 - viii, 285 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations. 
<br/><br/> This Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing. 
<br/><br/><label>ISBN: </label>9786210450378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5413.13 .A23 2024