TY  - BOOK
AU  - Kurnoff, Janine
AU  - Lazarus, Lee 
TI  - Everyday business storytelling: create, simplify, and adapt a visual narrative for any audience 
SN  - 9781119704669
AV  - HF 5718 .K87 2021 
PY  - 2021///
CY  - Hoboken, New Jersey
PB  - John Wiley & Son, Inc.
KW  - BUSINESS COMMUNICATION
N1  - Includes index; Introduction Storytelling Is How We Move Business Forward 1 -- What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)  -- Part 1 Once and for all-Let's Unfluff the Reputation of Business Storytelling 6  --  Chapter 1: Meet the Brain Scientists 8   -- Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16   -- Part 2 Ok, I'm in-How Do I Get Started with Business Storytelling? 24   -- Chapter 3: The Four Signposts 30   -- Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48   -- Chapter 5: Your BIG Idea 52   -- Chapter 6: Putting It All Together: Sample Story 56  --  Part 3 Thanks, got the basics What Else Can Help Me? 60   -- Chapter 7: Push Your Story Forward with Active Headlines 62   -- Chapter 8: A Simple Path to Building Your BIG Idea 72   -- Chapter 9: Five Well-Tested Ways to Visualize Your Story 80  --  Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106   -- Chapter 10: Making a Recommendation 108   -- Chapter 11: Providing an Update 144   -- Chapter 12: Crafting an Email 162   -- Chapter 13: Creating a One-Pager 176   -- Part 5 But wait! How Do I Flex My Story? 192  --  Chapter 14: Audience Is Everything: A Manifesto 194   -- Chapter 15: You've Got Five Minutes with an Executive... Go! 202   -- Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210   -- Chapter 17: You're Told "Only Three to Five Slides" 216   -- Chapter 18: Team Presentations: Who Does What? 220   -- Chapter 19: When Your Audience Is Virtual 238   -- Part 6 All together now: Building a Common Language of Storytelling 252   -- Chapter 20: Fostering a Culture of Story Coaches 254   -- Chapter 21: Five Ways Managers Can Reinforce Storytelling 260   -- Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264   -- Conclusion A Final Word From the Sisters 272  -- Your everyday business storytelling journey starts right now... #nomorefrankendecks Gratitude 275   -- About the Authors 276  --  Notes & Photo Credits 277   -- Index 278.
N2  - Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information will make us look and sound well-prepared
ER  -