TY  - BOOK
AU  - O'Brien, Mary Ann
TI  - Ask & deliver: discover the heart of your business by listening to the voice of your customer 
SN  - 9798887500201
AV  - HF 5718 .O27 2023 
PY  - 2023///
CY  - South Carolina
PB  - Forbes Books, Charleston
KW  - CONSUMERS RESEARCH
N1  - Intro -- Praise for Ask & Deliver -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- Chapter 1: Iowa -- Chapter 2: California -- Chapter 3: Gateway Redux -- Chapter 4: Omaha -- Chapter 5: Taking Flight -- Chapter 6: Building Bridges -- Chapter 7: Moonshot -- Chapter 8: Lockdown -- Conclusion: To Infinity and Beyond -- Acknowledgements -- About the Author -- Contact Mary Ann O'brien
N2  - In the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did
ER  -