Mediating role of ideal self-congruence in the service quality and brand attachment of a provincial luxury bus /
Kate A. Germanes [and three others]
- Manila : National University, 2024.
- ix, 130 leaves ; 30 cm.
Research Design : Quantitative Descriptive Correlational Method
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Presentation, Analysis and Interpretation -- Chapter 5. Summary of Findings, Conclusions and Recommendations -- References.
The researchers conducted the study with the company who was the first use the term "Luxury Bus" on the Transportation in the Philippines.