Nairn, Andy <br/><br/>
Go luck yourself :  40 ways to stack the odds in your brand's favour / 
Andy Nairn 
 - Hampshire, Great Britain :  Harriman House,  c2021 
 - xi, 214 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Intro --  CONTENTS --  Acknowledgements --  About The Author --  Introduction --  Section 1: Appreciate What You've Got --  Lucky Name --  Lucky Place --  Lucky Legacy --  Lucky Feet --  Lucky Dude --  Lucky Mascot --  Lucky People --  Lucky Fuel --  Lucky Pack --  Lucky Timing --  Section 2: Look Out For Opportunities Everywhere --  Lucky George --  Lucky Leap --  Lucky Paint --  Lucky Dog --  Lucky Numbers --  Lucky Shrink --  Lucky Cakes --  Lucky Aliens --  Lucky Carrots --  Lucky Bags --  Section 3: Turn Misfortune Into Good Fortune --  Lucky Rabbit --  Lucky Coffin --  Lucky Escape --  Lucky Lockdown --  Lucky Hitch Lucky Limits --  Lucky Mice --  Lucky Bore --  Lucky Bastards --  Lucky Pencils --  Section 4: Practise Being Lucky --  Lucky Shot --  Lucky Goal --  Lucky Dip --  Lucky Trick --  Lucky Laces --  Lucky Lines --  Lucky Lord --  Lucky Charm --  Lucky Eggs --  Lucky You --  Conclusion --  References --  Publishing details. 
<br/><br/> Luck is a four-letter-word in business circles. But, the truth is that fortune plays a part in every success story, and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCROŽ. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And, more importantly, how you can stack the odds in your brand's favor. 
<br/><br/><label>ISBN: </label>9780857198884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING
<br/><br/><label>LC Class. No.: </label>HF 5415.1255 .N35 2021