TY  - BOOK
AU  - Buenaventura, John Paul
TI  - Strategic management in tourism and hospitality industry
SN  - 9789719655862
AV  - TX 911.3.M27 .B84 2024 
PY  - 2024///
CY  - Manila, Philippines
PB  - Mindshapers Co. Inc.
KW  - TOURISM
N1  - Includes bibliographical references; Lesson 1. Introduction to strategic Management in Tourism -- Lesson 2. Business Competition in Hospitality Industry -- Lesson 3. Vision, Mission and Values in Tourism and Hospitality -- Lesson 4. External Environment analysis in Tourism and Hospitality -- Lesson 5. Internal Analysis in Tourism and Hospitality -- Lesson 6. Strategy formulation in Tourism and Hospitality -- Lesson 7. Strategy Implementation and Execution in Tourism and Hospitality Industry -- Lesson 8. Strategic evaluation and control in tourism and hospitality -- Lesson 9. Innovation and Technology in Tourism and Hospitality strategy -- Lesson 10. Globalization and International strategies -- Lesson 11. Crisis management and Risk mitigation -- Lesson 12. Current Trends in Strategic Management for tourism and hospitality
N2  - This course is designed to introduce the students to the value and philosophy needed for leading and operating an organization that is aimed at continually improving performance over the long term by focusing on the operations of the hospitality industry and its clients
ER  -