TY  - BOOK
AU  - Kale, Vivek
TI  - Implementing SAP CRM: the guide for business and technology managers 
SN  - 9781482231427
AV  - HF 5415.5 .K35 2015 
PY  - 2015///
CY  - Boca Raton, Florida
PB  - CRC Press
KW  - CUSTOMERS RELATION -- DATA PROCESSING
N1  - Includes bibliographical references and index; Section 1. Setting the stage --  Section 2. SAP CRM applications --  Section 3. Pre-implementation stage --  Section 4. Implementation stage --  Section 5. Post-implementation stage --  Section 6. SAP CRM implementation and beyond.
N2  - This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion)
ER  -