Kale, Vivek <br/><br/>
Implementing SAP CRM :  the guide for business and technology managers / 
Vivek Kale 
 - Boca Raton, Florida :  CRC Press,  c2015 
 - xxix, 483 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section 1. Setting the stage --  Section 2. SAP CRM applications --  Section 3. Pre-implementation stage --  Section 4. Implementation stage --  Section 5. Post-implementation stage --  Section 6. SAP CRM implementation and beyond.  
<br/><br/> This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). 
<br/><br/><label>ISBN: </label>9781482231427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMERS RELATION -- DATA PROCESSING
<br/><br/><label>LC Class. No.: </label>HF 5415.5 .K35 2015