TY  - BOOK
AU  - Schneider, Gary P.
TI  - Electronic commerce
SN  - 9781305867819
AV  - HF 5548.32 .S3 2017 
PY  - 2017///
CY  - Boston, Massachusetts
PB  - Cengage Learning Asia Pte Ltd
KW  - INTERNET MARKETING
N1  - Includes bibliographical references and index; Part 1. Introduction -- Part 2. Business Strategies for Electronic Commerce -- Part 3. Technologies for Electronic Commerce -- Part 4. Integration
N2  - Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action
ER  -