Schneider, Gary P. <br/><br/>
Electronic commerce / 
Gary P. Schneider 
 - 12th Edition 
 - Boston, Massachusetts :  Cengage Learning Asia Pte Ltd,  c2017 
 - xxii, 598 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Introduction -- Part 2. Business Strategies for Electronic Commerce -- Part 3. Technologies for Electronic Commerce -- Part 4. Integration. 
<br/><br/> Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action. 
<br/><br/><label>ISBN: </label>9781305867819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5548.32 .S3 2017