Data and analytics strategy for business : unlock data assets and increase innovation with a results-driven data strategy /
Simon Asplen- Taylor
- London, United Kingdom : Kogan Page Limited, c2022
- xviii, 305 pages : illustrations ; 24 cm.
For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity.