TY  - BOOK
AU  - Naval, Girly H.
TI  - Strategic marketing management: simplified moves for rookies 
SN  - 9786214063093
AV  - HF 5415.13 .N38 2021 
PY  - 2021///
CY  - Manila, Philippines
PB  - Mindshapers Co. Inc.
KW  - MARKETING -- M ANAGEMENT
N1  - Includes bibliographical references; Chapter 1. YOU AND THE DYNAMIC MARKET ENVIRONMENT 1 -- Chapter 2. BETTING IN YOUR MOST PRICED ASSET: THE CUSTOMER 15 -- Chapter 3. SEGMENTING, TARGETING AND POSITIONING 35. -- Chapter 4. MARKETING PLAN PREPARATION 49 -- Chapter 5. PRODUCT AND BRAND STRATEGY WITH PRICING TECHNIQUES 61 -- Chapter 6. INTEGRATED MARKETING COMMUNICATIONS 89 -- Chapter 7. Distribution Strategy and Sales Management 121 -- Chapter 8. MANAGING GLOBAL OPERATIONS 141 -- Chapter 9. THE ULTIMATE ATTACK: CUSTOMER SERVICE STRATEGY 151
N2  - This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management-from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market; strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. These topics were practically selected making this reference brief yet extensive. Moreover, this reference allows management of classes in an online setup or the term designated by some government leaders-the flexible learning system
ER  -