TY  - BOOK
AU  - Buenaventura, John Paul
AU  - Gutierrez, Liberty Buenaventura-
TI  - Tourism and hospitality marketing
SN  - 9786214063437
AV  - TX 911.3 .B84 2022 
PY  - 2022///
CY  - Manila, Philippines
PB  - Mindshapers Co. Inc.
KW  - TOURISM -- MANAGEMENT
N1  - Includes bibliographical references; Chapter .1 Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing
N2  - The aim of this book is to provide students with an understanding of the key concepts and practices of marketing that are applied in the tourism and hospitality industries
ER  -