Buenaventura, John Paul <br/><br/>
Tourism and hospitality marketing / 
John Paul Buenaventura and Liberty Buenaventura-Gutierrez 
 - Manila, Philippines :  Mindshapers Co. Inc.,  c2022 
 - x, 212 pages ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter .1 Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing. 
<br/><br/> The aim of this book is to provide students with an understanding of the key concepts and practices of marketing that are applied in the tourism and hospitality industries. 
<br/><br/><label>ISBN: </label>9786214063437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>TX 911.3 .B84 2022