TY  - BOOK
AU  - Arenas, Chester Dave G.
TI  - Menu design and revenue management
SN  - 9786218179905
AV  - TX 911.3 .A74 2023 
PY  - 2023///
CY  - Sta. Cruz, Manila
PB  - Edric Publishing House
KW  - HOSPITALY INDUSTRY -- MANAGEMENT
N1  - Includes bibliographical references; Chapter 1. Introduction to menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Market segmentation and targeting -- Chapter 7. Revenue management key performance indicators -- Bibliography
N2  - The menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals
ER  -