TY  - BOOK
AU  - Magpantay, Don M.
AU  - Matias, Augusto R. ;Vizconde, Angelie Marie L. 
TI  - Strategic management in tourism and hospitality with total quality management
SN  - 9786218179547
AV  - G 155.A1 .M34 2022 
PY  - 2022///
CY  - Sta. Cruz, Manila
PB  - Edric Publishing House
KW  - TOURISM -- MARKETING
N1  - Includes bibliographical references; Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management
N2  - This book describe the strategic management process
ER  -