Magpantay, Don M. <br/><br/>
Strategic management in tourism and hospitality with total quality management / 
Don M. Magpantay, Augusto R. Matias and Angelie Marie L. Vizconde 
 - Sta. Cruz, Manila :  Edric Publishing House,  c2022 
 - 124 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter 1. The nature of Strategic Planning -- Chapter 2. The Business vision and mission -- Chapter 3. Analyzing a company's external environment -- Chapter 4. Analyzing a company's resources and competitive position -- Chapter 5. Crafting a strategy: the quest for competitive advantage -- Chapter 6. Strategy Analysis and choice -- Chapter 7. Executing the strategies: Management and operations issues -- Chapter 8. Executing the startegies: Marketing, Finance/Accounting, R&D, and Mis Issues -- Chapter 9. Corporate Governance and Ethics -- Chapter 10. Total Quality Management Systems: Hospitality ang Tourism Management. 
<br/><br/> This book describe the strategic management process. 
<br/><br/><label>ISBN: </label>9786218179547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MARKETING
<br/><br/><label>LC Class. No.: </label>G 155.A1 .M34 2022