TY  - BOOK
AU  - Evers, Natasha
AU  - Cunningham, James ;Hoholm, Thomas 
TI  - Technology entrepreneurship: bringing innovation to the marketplace 
SN  - 9781352011173
AV  - HC 79.T4 .E94 2021 
PY  - 2021///
CY  - London, United Kingdom
PB  - Red Globe Press
KW  - ENTREPRENEURSHIP
N1  - Includes bibliographical references and index; PART I. TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION -- 1. Policy and environmental conditions for technology entrepreneurship -- 2. Technology entrepreneurs and new technology ventures -- 3. Technology transfer from universities --  PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION -- 4. Innovation and diffusion of technology in products and services -- 5. Intellectual Property and Routes to Commercialisation -- 6. Business modelling: value creation in lean start-ups -- PART III MARKET OPPORTUNITY AND STRATEGY -- 7. Market Validation and Analysis -- 8. The Marketing Strategy -- 9. The Business Plan and Pitching -- PART IV GROWING AND MANAGING THE NEW VENTURE -- 10. Developing teams and building the organisation -- 11. International Entrepreneurship -- 12. Funding and Financing New Ventures
N2  - Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation
ER  -