How to drive your competition crazy : creating disruption for fun and profit /
Guy Kawasaki
- New York : Hyperion, c1995
- xxi, 234 pages : illustrations ; 25 cm.
Lay the groundwork -- Mighty opposites -- Know thyself -- Interview: Chin-Ning Chu -- Know thy customer -- Interview: David Kairys -- Know thy enemy -- Interview: Allen Kay -- Do the right things -- Focus on your customers -- Interview: Jim Olson -- Concentrate on a decisive point -- Turn customers into evangelists -- Interview: John Spencer -- Make good by doing good -- Interview: Steve Scheier -- Do things right -- Establish brand loyalty -- Make mountains out of molehills -- Interview: Jay Levinson -- Make the competition into a friend -- Carry a slingshot -- Interview: Bob Curry -- Push the envelope -- Carpe Diem -- Draw outside the lines -- Interview: Stephen Wynn -- How to drive your boss crazy -- Interview: Charles Sampson -- Preserve and protect -- Interview: Harry Eto -- A word before you go.
Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors.