TY  - BOOK
AU  - Smith, Brian D.
TI  - Brand therapy: 15 techniques for creating brand strategy in pharma and medtech 
SN  - 9781788600057
AV  - RM 301.25 .S65 2018 
PY  - 2018///
CY  - Great Britain
PB  - Practical Inspiration Publishing
N2  - Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools
ER  -