Smith, Brian D. <br/><br/>
Brand therapy :  15 techniques for creating brand strategy in pharma and medtech / 
Brian D. Smith 
 - Great Britain :  Practical Inspiration Publishing,  c2018 
 - viii, 202 pages :  color illustrations ;  21 cm. 
<br/><br/> Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools. 
<br/><br/><label>ISBN: </label>9781788600057 
<br/><br/><label>LC Class. No.: </label>RM 301.25 .S65 2018