TY  - BOOK
AU  - Duening, Thomas
AU  - Hisrich, Robert
AU  - Lechter, Michael
TI  - Technology entrepreneurship: taking innovation to the marketplace 
SN  - 9780128222034
AV  - HC 79.T4 .D84 2021  
PY  - 2021///
CY  - United Kingdom
PB  - Academic Press
KW  - ENTREPRENEURSHIP
N1  - Includes index; Technology entrepreneurs in the global economy -- Becoming an entrepreneur -- Creating your venture -- Understanding your market -- Developing your products -- Protecting your intellectual property -- Legal structure and equity distribution -- Financing the venture -- Acquiring capital resources -- Launching your venture -- Marketing your venture -- Contracts -- Managing the venture: strategy and operations -- Venture leadership -- Valuing and exiting your venture -- Your entrepreneurial career
N2  - The third edition of Technology Entrepreneurship provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject
ER  -