TY  - BOOK
AU  - McDonald, Jason
TI  - Google ads (adwords) workbook: advertising on google ads, youtube, & the display network 
SN  - 9781795757935
AV  - HF 6146.I58 .M33 2021 
PY  - 2021///
CY  - Unites States of America
PB  - JM Internet Group
KW  - INTERNET ADVERTISING
N1  - Introduction -- 1. Google Ads Basics -- 2. Google Ads Gotchas -- 3. Keywords -- 4. Search Network -- 5. Display Network -- 6. Shopping Campaigns -- 7. Youtube -- 8. Metrics -- 9. Tools for google ads
N2  - This workbook is aimed primarily at small business owners and marketing managers. Non-profits will also find it useful. If you have a product or service or service to sell, and you realize that your customers go to Google, to websites such as blogs or news sites, to Youtube or to Gmail this workbook will help you understand how to use Google Ads efficiently to get the word out
ER  -