TY - BOOK AU - Baye, Michael R. AU - Prince, Jeff TI - Managerial economics business strategy SN - 9781307309379 AV - HD 30.22 .B39 2018 PY - 2018/// CY - Unites States of America PB - McGraw Hill Education KW - STRATEGIC PLANNING N1 - Includes bibliographical references; 1. The fundamentals of Managerial economics -- 2. Market Forces: Demand and Supply -- 3. Quantitative Demand and Supply -- 4. The theory of individual behavior -- 5. The production process and costs -- 6. Managing in competitive, Monopolistic and Monopolistically Competitive Markets -- 7. Basic Oligopoly -- 8. Pricing strategies for firms with market power -- 9. A manager's guide to government in the marketplace N2 - The primary focus of this book is on the second word in managerial economics ER -