TY  - BOOK
AU  - Sides, John
AU  - Shaw, Daron R. ;Grossmann, Matthew ;Lipsitz, Keena 
TI  - Campaigns and elections: rules, reality, strategy, choice 
SN  - 9780393640533
AV  - JK 1976 .C36 2018 
PY  - 2018///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - POLITICAL CAMPAIGNS
N1  - Includes index; 1. Introduction --  2. The American Electoral Process --  3. The Transformation of American Campaigns --   4. Financing Campaigns --  5. Modern Campaign Strategies --  6. Political Parties --  7. Interest Groups --  8. Media --  9. Presidential Campaigns --  10. Congressional Campaigns --  11. State and Local Campaigns --  12. Voter Participation --  13. Voter Choice --  14. Democracy in Action or a Broken System?
N2  - This book aims to present a comprehensive treatment of political campaigns in the United States. It is structured around four key components that shape American campaigns: the rules that govern the electoral process; the reality that candidates confront when a campaign begins; the strategies employed by important campaign actors, including candidates, parties, interest groups, consultants, and the media; and the choices made by voters, which are themselves a response to the rules, reality, and strategies
ER  -