Campaigns and elections : rules, reality, strategy, choice /
John Sides, Daron R. Shaw, Matthew Grossmann, and Keena Lipsitz
- [Place of publication not identifed] : [publisher not identified], c2018
- xiii, 439 pages : illustrations, maps ; 24 cm.
Includes index.
1. Introduction -- 2. The American Electoral Process -- 3. The Transformation of American Campaigns -- 4. Financing Campaigns -- 5. Modern Campaign Strategies -- 6. Political Parties -- 7. Interest Groups -- 8. Media -- 9. Presidential Campaigns -- 10. Congressional Campaigns -- 11. State and Local Campaigns -- 12. Voter Participation -- 13. Voter Choice -- 14. Democracy in Action or a Broken System?.
This book aims to present a comprehensive treatment of political campaigns in the United States. It is structured around four key components that shape American campaigns: the rules that govern the electoral process; the reality that candidates confront when a campaign begins; the strategies employed by important campaign actors, including candidates, parties, interest groups, consultants, and the media; and the choices made by voters, which are themselves a response to the rules, reality, and strategies.