TY  - BOOK
AU  - Gupta, Sunil
TI  - Driving digital strategy: a guide to reimagining your business 
SN  - 9781633692688
AV  - HD 30.28 .B46 2018 
PY  - 2018///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - BUSINESS PLANNING
N1  - Includes index; PART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization
N2  - Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses
ER  -