TY - BOOK TI - HBR's 10 must reads: on entrepreneurship and startups SN - 9781633694385 AV - HB 615 .H37 2018 PY - 2018/// CY - Boston, Massachusetts PB - Harvard Business Review Press KW - ENTREPRENEURSHIP N1 - "Featuring bonus article "Why the Lean Startup Changes Everything" by Steve Blank."; Includes index; Hiring an Entrepreneurial Leader -- How to write a great Business Plan -- Why the lean Start-up changes everything -- The President of SRI Ventures on Bringing Siri to Life -- In Search of the Next Big Thing -- Six Myths About Venture Capitalists -- Chobani's Founder on growing a Start-up Without outside investors -- Network Effects Aren't enough -- Blitzscaling -- Buying your way into Entrepreneurship -- The founder's dilemma N2 - The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success ER -