Kim, W. Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant / 
W. Chan Kim and Rene Mauborgne 
 - Expanded edition. 
 - New York :  Harvard Business Review Press,  c2015 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Creating blue oceans --  Analytical tools and frameworks --  Reconstruct market boundaries --  Focus on the big picture, not the numbers --  Reach beyond existing demand --  Get the strategic sequence right --  Overcome key organizational hurdles --  Build execution into strategy --  Align value, profit, and people propositions --  Renew blue oceans --  Avoid red ocean traps. 
<br/><br/> Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET SEGMENTATION
<br/><br/><label>LC Class. No.: </label>HF 5415.153 .K56 2015