TY  - BOOK
AU  - Samimi, Rod
TI  - Unified theory of business strategy
SN  - 9780648973409
AV  - HD 30.28 .S26 2020 
PY  - 2020///
CY  - [Brisbane, Queensland]
PB  - Sentinel9 Pty Ltd
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references; Introduction and background -- Chapter 1. What is strategy? -- Chapter 2. Strategy in business: An applied framework -- Summary of Chapter 1 and 2 -- Chapter 3. Applied business strategy -- Physical examples and case studies -- Appendix
N2  - Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These are widely accepted as essential to business success. But describing these factors is not the same as making them happen. What corporate executives and business owners increasingly need is a practical, workable approach to business strategy that is supported by theory (but not drowned in it). That is where this book comes in.In 'Unified Theory of Business Strategy', Dr Rod Samimi combines theory and practice to give readers a solid understanding of how to formulate and implement a pragmatic business strategy. It includes a theoretical framework and applied interpretations, plus a detailed guide for compiling business plans. Using the Sentinel 9 multidisciplinary approach, the book configures an innovative way to look at business strategy
ER  -