TY  - BOOK
AU  - Luttrell, Regina
TI  - Social media: how to engage, share, and connect 
SN  - 9781538110799
AV  - HM 742 .L88 2019 
PY  - 2019///
CY  - Lanham, Maryland
PB  - Rowman & Littlefield
N1  - Includes index; List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media
N2  - Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools
ER  -