Luttrell, Regina <br/><br/>
Social media :  how to engage, share, and connect / 
Regina Luttrell 
 - Third Edition. 
 - Lanham, Maryland :  Rowman & Littlefield,  c2019 
 - 228 pages ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media. 
<br/><br/> Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools. 
<br/><br/><label>ISBN: </label>9781538110799 
<br/><br/><label>LC Class. No.: </label>HM 742 .L88 2019