TY - BOOK AU - Sebastian, Evelyn L. AU - Asuncion, Risa P. AU - Martinez, Rodolfo M. Jr. TI - Business communication with fundamentals of research SN - 9786214060245 AV - HF 5721 .S43 2021 PY - 2021/// CY - Intramuros, Manila PB - Mindshapers Co., Inc. KW - BUSINESS COMMUNICATION KW - BUSINESS WRITING N1 - Includes bibliographical references; Unit 1. The role of communication in business -- Unit 2. Fundamentals of Business writing -- Unit 3. Building blocks of effective message -- Unit 4. Writing effectively -- Unit 5. Writing of Business Letter -- Unit 6. Job interviews, Follow up Letters and calls and job offers -- Unit 7. Introduction of emails and text messaging -- Unit 8. Fundamentals of writing -- Unit 9. MLA and APA Documentation style -- Appendices -- Bibliography N2 - Changes in the workplace has undergone profound changes, such as the heightened global competition, flattened management hierarchies, expanded-team based management innovative communication technologies, new work environments and an increasingly diverse workplace ER -