TY  - BOOK
AU  - Baker, Bill
AU  - Baker, Bill
TI  - Place branding for small cities, regions and downtowns: the essentials for successful destinations 
SN  - 9781098740900
AV  - HD 69.B7 .B29 2019  
PY  - 2019///
CY  - [Portland]
PB  - [publisher not identified]
KW  - PLACE BRANDING
N1  - Includes bibliographical references and index; Introduction -- The World of brands and branding -- The Rise of small cities -- The Nature of place brands -- Why bother with branding -- The Challenges -- Place branding : new frontiers -- Economic development and the community brand -- Branding downtowns and districts -- What is being branded and why? -- Prepare to start -- Selecting place branding expertise -- STeps to a sustainable place brand -- Step 1 : Assessment and audit -- The Power positioning -- Rebranding, stereotypes, and cliches -- Step 2 : Analysis and advantage -- Will one brand fit us all? -- Step 3 : Architecture and alignment? -- The Perilous path of taglines -- The Keys to successful logo design -- Step 4 : Articulate -- Step 5 : Activation -- Integrated marketing communications -- Delivering brand experiences -- The Keys to a beloved sense of place -- Step 6 : Adoption -- Step 7 : Action and afterward
N2  - This book is packed with killer insights. Baker continues to redefined the art and science of community branding. Combining compelling case studies with his unique take on the world of destination marketing
ER  -