Dess, Gregory G.

Strategic management : text & cases / Gregory G. Dess, Gerry McNamara, Alan B. Eisner and Seung-Hyun (Sean) Lee - ninth edition - New York, NY : McGraw Hill Education, c2019 - various pagings : illustrations ; 26 cm.

Includes index.

PART 1. Strategic Analysis -- PART 2. Strategic formulation -- PART 3. Strategic formulation -- PART 4. Case Analysis.

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

9789813158573


STRATEGIC PLANNING

HD 30.28 .S77 2019