TY  - BOOK
AU  - Schindler, Pamela S.
TI  - Business research methods
SN  - 9789813158580
AV  - HD 30 .S35 2019 
PY  - 2019///
CY  - New York, NY
PB  - McGraw Hill Education
KW  - BUSINESS RESEARCH
N1  - Includes index; 1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview)
N2  - Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing
ER  -