Schindler, Pamela S. <br/><br/>
Business research methods / 
Pamela S. Schindler  
 - thirteenth edition 
 - New York, NY :  McGraw Hill Education,  c2019 
 - xxxii, 608 pages :  illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/>1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview). 
<br/><br/> Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. 
<br/><br/><label>ISBN: </label>9789813158580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS RESEARCH
<br/><br/><label>LC Class. No.: </label>HD 30 .S35 2019